James Bond 007: Blood Stone Delivers Intrigue and Explosive Third-Person Action for the Xbox 360, PlayStation®3 system, Windows PC and Nintendo DS™ This Holiday Season

Santa Monica, CA - July 16, 2010 - Award winning artist Joss Stone is set to debut as the newest Bond girl in Activision Publishing, Inc.'s (Nasdaq: ATVI) James Bond 007: Blood Stone, an original Bond experience from legendary screenwriter Bruce Feirstein. In addition to stepping into a leading role, Grammy and BRIT Award winner Joss Stone will create original music for the game, luring players into an explosive third-person action adventure where they will unravel an international conspiracy across exotic locales. Players will experience full-throttle, behind-the-wheel action on land and sea while using the most high tech gadgetry known to James Bond 007, the world's most skilled secret agent.

"James Bond 007: Blood Stone captures the cinematic intensity of a Bond film by immersing players in an intriguing conspiracy that will require them to think and act like James Bond," said David Pokress, Head of Marketing for Licensed Properties, Activision Publishing. "In addition, the game will feature a diverse array of multi-player modes and debut strategic objective-based gameplay that will allow Xbox 360, PS3™ and PC players to battle as teams of spies and mercenaries through authentic Bond locales."

James Bond 007: Blood Stone features the likeness and voice talent of Daniel Craig, Joss Stone and Judi Dench and features an epic, original story developed by legendary screenwriter Bruce Feirstein. Players can engage in cover-based firefights, lethal hand-to-hand combat and speed their way through explosive adrenaline-fueled driving sequences as they embark on a global chase leading to action on land and sea through Athens, Istanbul, Monaco and Bangkok. Gamers can also feel what it is like to be a 00 agent, as they take the battle online in several robust 16-person multi-player modes that require skill, teamwork and strategy as players compete in matches that will have spies battling mercenaries.?

Joss Stone provides an original musical track to the game titled, "I'll Take it All" written and performed by her and Dave Stewart of the Eurythmics. The song will be featured exclusively in James Bond 007: Blood Stone.

The James Bond 007: Blood Stone video game is being developed by critically acclaimed developer Bizarre Creations for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, and Windows PC under license from EON Productions Ltd and Metro-Goldwyn-Mayer Studios Inc. (MGM). Additionally, an original Nintendo DS™ game is being developed from the ground up by n-Space. For more information about the game, visit www.007.com.

A Rare Glimpse Into the World of Dungeons & Dragons Fanatics and the Powerful and Poignant Effect the Role-Playing Game Has Had on Them Comes to DVD From FilmBuff on August 3, 2010

New York, NY (July 7, 2010) - Some board games are merely played. Others are lived. Among the latter, none is more obsessed over than Dungeons & Dragons, the enduringly popular fantasy role-playing board game in which a roll of the oddly angled dice can alter a character's life. But for some dedicated players, the game has altered their actual lives. Three such fanatics are profiled in THE DUNGEON MASTERS, an eye-opening film from the critically acclaimed director, Keven McAllester (You're Gonna Miss Me) coming to DVD from FilmBuff and MPI Media Group on August 3, 2010, with an SRP of $19.98.

What the hit comedy feature Role Models did for live-action role-playing game enthusiasts, THE DUNGEON MASTERS does for devoted table-top players. Dungeons & Dragons is no mere game to Richard, Scott and Elizabeth, the people at the center of this entertaining and ultimately moving documentary. Against the backdrop of crumbling middle-class America, these three struggling adults devote their lives to Dungeons & Dragons, the storied role-playing game introduced in 1974. One player is a sanitation worker who lures friends into a "Sphere of Annihilation." Another is an evil "drow-elf" displaced by Hurricane Katrina. And one is a failed supervillain who starts a cable access show involving ninjas, puppets and a cooking segment.

But the baroque fantasies of these three clash with their mundane real lives, and they gradually come to realize that the game's imaginary triumphs can't completely mask the very real disappointments of life. The beauty of Keven McAlester's film is in revealing his subjects' real-life heroism: summoning the courage to face hardships head on. Along the way, THE DUNGEON MASTERS reimagines the themes of classic heroic cinema, creating an intimate portrait of struggles and triumphs.

The Austin Chronicle's Richard Whittaker said of THE DUNGEON MASTERS: "McAlester's film cuts with sensitivity through the nerdy facade to the dedication its subjects show to their hobby in the toughest of times." Kevin Kelly of Indiewire called it "a well-crafted film that ... gives you an unflinching look at three people who have made gaming one of their creative outlets."

Since its debut in the 1970s, the role-playing board game Dungeons and Dragons has sold more than 20 million copies. It has spawned two feature films and dozens of books; all told, sales of the game and related books, DVDs and equipment have surpassed $1 billion.

THE DUNGEON MASTERS was an Official Selection at the Toronto International Film Festival and the South by Southwest Film Festival

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