Partnership with World-Renowned Fantasy Videogame Includes Visibility Throughout the Game and at NBA All-Star Jam Session presented by adidas.
The National Basketball Association (NBA) and Square Enix Inc.. (Square Enix) today announced a promotional partnership that will make FINAL FANTASY® XIII - the latest in the world-renowned action-packed role-playing videogame series that has shipped more than 92 million units - the presenting partner of the 2010 NBA All-Star Celebrity Game.